If you wish to convince your board members and C-level decision makers that loyalty programs, you need to know what customers want.

GenAI can analyze large sets of data, including every customer interaction, the customers' sentiments before and after interacting with the agents and their actions on the company’s website. Using ...

Contact centre operators are using AI to craft conversational experiences with basic chatbots and more advanced virtual agents, driving the rise of immersive digital CX.

Scott Wilder shares how customer-centric innovation reshapes digital self-serve, blending empathy, trust, and smarter support ...