BMW Sound Studio employees also contributed their voices to the experience. The choir’s songs were dissected, with isolated tones meant to evoke a sense of empathy utilized for HypersonX. BMW claims ...

BMW recently revealed a new image of its Vision Driving Experience, offering a clearer glimpse into the exterior styling of ...

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.

The HypersonX soundscape has been created specifically for the BMW Neue Klasse, and incorporates 43 sounds of “joy” and a ...

BMW has developed a soundscape, named HypersonX, for its all-electric Neue Klasse models which are scheduled for launch this ...