Examples of Relevant Segments for a Target Market You can come up with various segments to make your B2B marketing successful. Here are examples of the criteria you can use to create functional ...

Here are 6 B2B customer segmentation best practices to help make that happen: Stay Goal-Focused Get as Granular as You Need Balance Segmentation Establish Early Warning Systems Be Ready to Act ...

How can we navigate this sudden shift? Here are four essential steps for B2B marketing success in the post-segmentation era. 1. Embrace algorithms As detailed segmentation fades away, the stars of the ...

Learning from real-world examples can help you understand how B2B customer segmentation and personalization work. Case studies show how companies use these strategies successfully. Find success ...

Segmentation enables you to build a target account list based on data, not wishful thinking. Account-based marketing ( ABM): B2B marketing is a highly account-centric activity, but MAPs are designed ...

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover ...

A review of segmentation projects across a spectrum of B2B companies suggests a relative lack of progress in using segmentation beyond marcom-tuning or sales targeting. We did find a few pockets of ...

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...