The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting the focus from manual, human-driven to data-driven processes. Despite ...

"Foundation-first" strategies deliver higher ROI, 68% plan spending increases in 2025SAN FRANCISCO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Lucidworks, the leading AI-powered search and product discovery ...

IT hardware accounted for nearly half of first-half 2025 sales volume gains, largely due to continued PC refresh ...

The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...

Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...

In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief ...

Advanced B2B demand generation uses data intelligence, personalization, and multi-channel campaigns to drive predictable, high-quality revenue growth and superior conversion rates.

Sonata Software (NSE: SONATSOFTW) (BSE: 532221), a leading Modernization Engineering company, today announced its partnership ...

This strategic move shows AI is now the foundation for how leading companies engage, support, and retain their customers ...