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Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...
For B2B companies, explaining how to use your product or service can simplify the B2B buying process. B2B videos on Instagram—like short product demos or reviews—can help educate buyers.
B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However ...
What better example of B2B storytelling than one inspired by the undeniable birthplace of weaving a compelling yarn: fairytales. And it was the world of make-believe that inspired UK-based software ...
For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the claim that B2B ads don’t need to be boring.
Conclusion I wish I could say that getting Google Ads to work for B2B leads is a one-and-done activity! But once you have finetuned your B2B Google Ads campaigns into a results-producing machine ...
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Why More B2B Brands Should Play the Super Bowl Ad Game - MSNWhen we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world's ...
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.
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