Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

For B2B companies, explaining how to use your product or service can simplify the B2B buying process. B2B videos on Instagram—like short product demos or reviews—can help educate buyers.

For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the claim that B2B ads don’t need to be boring.

B2B marketing teams use various platforms for different advertising campaigns. If you want to promote your company on social media, LinkedIn, Instagram, and Facebook are popular sites frequented ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However ...

In the past year alone, Code and Theory delivered the following B2B solutions and impact: Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small-business ...

Conclusion I wish I could say that getting Google Ads to work for B2B leads is a one-and-done activity! But once you have finetuned your B2B Google Ads campaigns into a results-producing machine ...

If this sounds like a core B2B marketing strategy, that’s because it is. It’s foundational work that successful B2B brands do before they ramp up ad spend.