For B2B companies, explaining how to use your product or service can simplify the B2B buying process. B2B videos on Instagram—like short product demos or reviews—can help educate buyers.

For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the claim that B2B ads don’t need to be boring.

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However ...

In April, Dentsu hired Farrokh Madon to head creative for its B2B unit Merkle in APAC. Since then, Kiaran Geen, Merkle B2B's APAC president, says that both creative innovation and client satisfaction ...

Conclusion I wish I could say that getting Google Ads to work for B2B leads is a one-and-done activity! But once you have finetuned your B2B Google Ads campaigns into a results-producing machine ...

B2B influencer marketing examples LinkedIn LinkedIn has a huge user base of B2B influencers, a user base it drew on for the creation of its “ Sophisticated Marketer’s Guide to LinkedIn .” ...

But the data says otherwise. System1’s Test Your Ad database reveals that only 5% of B2B brands in the U.S. use emotional marketing. Yet those that do see significantly stronger commercial returns.

What better example of B2B storytelling than one inspired by the undeniable birthplace of weaving a compelling yarn: fairytales. And it was the world of make-believe that inspired UK-based software ...