It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

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Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, reports Reuters. The tech giant says it can’t rely on Google to defend revenue-sharing agreements that send

Apple has stepped into Google’s high-stakes antitrust trial, aiming to defend its billion-dollar revenue-sharing agreement with the search giant, according to Reuters. This arrangement ensures Google remains the default search engine on Apple’s Safari browser,

Apple is requesting to join Google's antitrust trial to protect their $20 billion annual search engine partnership. Apple asserts no plans to develop its own search engine and argues that removing Google as the default search engine would harm consumers.