The UCLA Bruins football team's Air Jordan collection has gone viral thanks to an Instagram video posted by kicker Cash ...

As the Ben Affleck movie Air premieres, with Matt Damon and Viola Davis, the original sneakers are being auctioned. Ellie Violet Bramley explores the rise of the ultimate cult shoe.

Nike, in Beaverton, Oregon, had a pitiful 17% share of a sneaker market dominated by Adidas and Converse — until it signed a game-changing contract with Jordan.

In “Air,” the new biographical sports drama about Nike’s 1984 effort to land an endorsement deal with then-N.B.A. rookie Michael Jordan, the Air Jordan is the sneaker holy grail.

It’s no exception. The hype is real, the demand is high, and if you want a pair, you’d better move fast. Nike just dropped their newest Air Jordans; Air Jordan 3 Retro “Lucky Shorts”.