In today's advertising world, skepticism is a mounting challenge for brands, and here's why out-of-home advertising is preferable for many brands today.

Your go-to guide for everything you need to know about advertising and promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts ...

The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign ...

SEBI has directed registered intermediaries advertising on social media platforms like Google and Meta to use the contact details shared with the market regulator, such as email IDs and mobile ...

The primary "international advertising" topic over the past five decades is the question of whether, and to what degree, advertising can and should be standardized. Though there certainly was a ...

Over the past 10+ years, Ogee has evolved into a full-fledged omnichannel brand. Thanks to its “spiderweb” of creator partners and a tried-and-true advertising relationship with Meta, the brand has ...

The ability to identify and retarget users of top-ranking mobile games in more obscure categories and markets could prove lucrative, and ultimately provide new ways for developers to grow and ...