Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

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To keep an SLM relevant and accurate, you still need to feed it fresh, contextual data. That’s where graph technology comes ...

Money matters in education, but it’s no guarantee of student success. Take New York, for example. In its latest “Making the ...

Find out more about how to analyze your Paid Media strategy with ChatGPT, don't miss it. Read now in our corporate blog.

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...