Thus, it involves the audience. To communicate effectively (that is, to achieve your purpose), you must adapt to your audience. Therefore, you must know your audience. Knowing your purpose and ...

You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited ...

texts or hand-written letters – the audience is usually the one or two people you address the message to. In this case the language and style of your writing will change according to a number of ...