You’re most likely to spot ASMR food videos in these sub-trends: Mukbangs (broadcast eating), home cafes, cafe channels, food channels and brand advertisements. CAFES…. AT HOME? With the pandemic ...

A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.

And with one in four Brits admitting to snacking up to four times a day, 63 per cent believe the sound their food makes helps them to enjoy it even more when tucking in. In fact, almost half (47 ...

In a time where everyone is staying home and the food and beverage (F&B) industry has been severely hit by the Covid-19 pandemic, it's easy to feel helpless for not being able to do much. But ...