The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

The Media Rating Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...