Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions. The app has gained traction in China and other ...

Chinese actress Angelababy (杨颖) hasn’t been in many acting projects lately. However, her every move continues to pique the ...

Chinese social media app Xiaohongshu is reshaping Chinese tourists’ experiences in Southeast Asia, elevating nondescript locales to must-see attractions. User-generated travel recommendations are ...

Xiaohongshu had not previously targeted American users, but was the most downloaded app on Apple’s U.S. App Store as of January 14. The “little red book” is reportedly a nod to the colors of Stanford ...

Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that parts of its interface have no English-language version. They skew heavily female, often addressing ...

He sprayed at the fire in 2025 continuously for at least 15 minutes, according to a witness. The Waterwoods executive ...

With Ze's guidance, I tried and tested the best of Xiaohongshu's makeup tricks, adapting them the best I could with American beauty products. Check out my favorite Xiaohongshu beauty hacks.