Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.

The Budweiser Clydesdales are known for their Super Bowl spots. This year, "First Delivery" tells the story of a young foal who is not going to give up until the keg makes it to its destination. Coffee Mate, which is part of the Nestlé brand, will have its first Super Bowl ad, featuring Shania Twain.