Art-E Mediatech has secured a 360-degree marketing mandate for Sharp Electronics. This partnership, won through a competitive ...

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage ...

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While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges ...

In a country where nearly 60,000 children tragically lose their lives in road accidents every year, child car safety is a ...

COP29 is here, and the stakes are clear—'Invest today to save tomorrow’. But let’s be honest, most brands are about as ...

Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.

Warner Music India (WMI) has taken a step into India’s growing live entertainment sector through a strategic minority investment in SkillBox, a ticketing and live events platform in the country. This ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt ...