The collaboration between Warner Bros. Discovery and evision, the media arm of global technology group e&, will bring new channels and content options to viewers, ...

Home Centre aimed to create a memorable campaign that reinforced its market leadership while showcasing its commitment to ...

Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community ...

Blue Ad Group's Sergey Gorbatov reflects on how supportive the regulatory framework for OOH advertising is in Dubai.

Chris Hemsworth and his wife Elsa Pataky feature in a new campaign film for Experience Abu Dhabi, in an effort to boost tourism to the city from global audiences.

Effective sustainability communications go beyond one-off campaigns and occasional reports, requiring transparent dialogue ...

The Socialeyez expansion marks its commitment to developing brand presence across Saudi Arabia with its “Create No Matter ...

The new AI-powered digital content platform, Nukta, is transforming digital media through advanced AI systems, creating a ...

To champion sustainable practices across the advertising industry, The GreenVantage, launched by The MediaVantage Group, will ...

Campaign Middle East looks at how CFI is using sports sponsorships as a cornerstone of its brand strategy in the Middle East, backing high-profile events from UFC fights to regional football leagues.

Elevision's Niall Sallam shares a snapshot of how the OOH industry remains a powerful and reliable form of communicating to the masses, especially in today's "attention economy." ...

Jad Daou will lead the UM High-Growth Unit, a part of the agency's plans to drive business impact for clients with ...