CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.
The granddaughter of President Donald Trump has become a millionaire in her own right without hitting one shot for the Miami ...
College baseball future may see greater imbalance in competition, high school prospects squeezed out
By ERIC OLSON The Division I baseball season is less than a week old, and coaches already are planning for 2026 when it’s all ...
Marshawn Lynch and Senator Cory Booker are addressing how Name, Image, and Likeness (NIL) rules are revolutionizing college sports.
One of the biggest golf equipment makers in the world has added President Trump's granddaughter to its stable of pros and influencers.
Chris Henry Jr., Ohio State’s top-rated commit for the 2026 class, is already a name Buckeye fans have high expectations for.
Michigan State's athletic department hired Jon Dykema away from the Lions to oversee the Spartans' NIL deals and other ...
Jon Dykema joins Michigan State after 15 years working in NFL front offices, a premium asset as MSU navigates revenue-sharing ...
With revenue sharing expected to be the next chapter of college athlete compensation, Old Dominion football coach Ricky Rahne is diving deeper into analytics this offseason.
As part of his NIL deal with Red Bull, Arch Manning has been having fun doing stunts like seeing how far he can throw a ...
The No. 23 Kansas Jayhawks are spiraling at the wrong time, and Tuesday night marked their lowest point yet, suffering a ...
By removing Title IX protections from NIL rules, the president is sending a clear message to colleges: Men deserve all of the ...
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