On Sunday, May 25, NASCAR will race onto Prime Video for the very first time. The 2025 NASCAR Cup Series season is in full swing, but this weekend will see a first for the racing league.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Prime Video’s audience had an average age of 55.8 years, which is more than six years younger than the average median age of viewers watching NASCAR Cup Series races on linear TV (61.9).

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

NASCAR.com Thu, May 22, 2025 Jay Marine, vice president of Prime Video, explains why NASCAR is the perfect fit for Amazon's streaming platforms starting in 2025.

NASCAR’s Prime Video broadcast of the Coca-Cola 600 was ‘professional’ Bianchi also praised Prime Video in its NASCAR debut. “I thought they did a great job overall,” he said.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...