From viral moments to game winners, here's a round-by-round look at the players -- and personalities -- who defined March Madness.

One of the stars of March Madness doesn't even play basketball. His name is Amir "Aura" Khan, and he is McNeese State basketball's manager who has risen to prominence over the last several weeks.

But it isn't just one company that wants a piece of Aura's aura. He's landing multiple ... the team learned where they would be seeded in March Madness. How did Khan's McNeese legacy begin?

Wade has signed a six-year deal to coach at NC State, a source said, and his star manager may well join him later this year in North Carolina ...

Amir 'Aura' Khan, the student manager of McNeese State and one of the breakout stars of March Madness, is expected to follow coach Will Wade to NC State. The Cowboys pulled off a stunning upset of ...

You don't need to be an athlete to land an NIL deal. McNeese's student manager did just that through sheer aura.