Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for the, but experts point to a ...

The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...

The catastrophic flooding in Asheville, North Carolina, from Hurricane Helene last September is just another example of the ...

The auto industry should quit worrying that younger generations aren’t interested in driving and car ownership.

Oxford University Press’s word of 2024 was “ brain rot .” The year also gave us a flurry of TikToks documenting “bed rotting.

Social media fuels beauty trends as Gen Z drives growth. Sephora excels with store-in-store success, catering to evolving ...

In "Not Like Us," Lamar transforms into an omnipresent aura — almost a God-like figure that ultimately becomes judge, jury ...

We must share the ways younger voters face inter-connected threats that are very similar to what we boomers faced.

Gen Z is putting its spin on the Bible. A TikTok account called Gen Z Bible Stories rewrites scripture in today's slang, ...

The next generation, Gen Beta, has been born with the start of 2025, after being named by demographer Mark McCrindle, who ...

Additionally, many Gen Beta members will likely live into the 22nd century. Babies born in 2025 will be 76 years old when the ...

Among the findings were that 38% of Gen Z currently feel like they are experiencing a midlife crisis. (There was no ...