Ford Motor lost its lead in electric vehicle sales to crosstown rival General Motors during the third quarter, as the automaker’s EV growth slowed.

Customers who buy a new Ford EV will receive a free home charger and installation as part of a new Ford program to encourage EV adoption.

Ford will give away free EV chargers and installation for those who lease or buy one of its three EV models. Here's how long this program lasts.

Ford (F) is trying to sweeten the deal for people who buy EVs as it struggles to sell electric F150 trucks and Mustangs.

GM this week reported a 2% drop in third-quarter U.S. sales to 659,601 deliveries. Toyota Motor Corp. reported a 0.8% decline in third-quarter sales with 542,872 deliveries. Stellantis NV's sales fell by 20% to 305,294 vehicles.

Starting Oct. 1, Ford is offering customers who buy or lease an EV a free home charger and complimentary installation through the end of the year.

With electric vehicle sales slower than expected, Ford is taking a new step to entice people who are on the fence about buying an EV. (Oct. 1, 2024)

Those who purchase a Ford EV from now until Jan. 2, 2025, will get a free charger and installation under a new initiative the company is calling the Ford Power Promise.

On the fence when it comes to electric vehicles? Ford is out with a Power Promise that includes free home chargers and installation. Details? Model e Customer Experience senior director Becca Anderson chats with Techstination's Fred Fishkin.

Ford recently announced the Ford Power Promise to enhance the convenience and support for electric vehicle owners. This initiative focuses on three main areas: home charging, on-the-road charging, and battery confidence.