This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create visually compelling, data-driven packaging.

The brand’s first commemorative packaging design was for the Lake Placid 1980 Olympic Winter Games. It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making ... as does typography. Moreover, design is capable of not only inspiring a ...