This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

The present-day competitive market makes packaging essential for product success. The protective function of packaging meets ...

Today, sustainable packaging is not just about material and substrates; it needs to also consider how people (humans) ...

The first fully digital-native generation, with a higher-than-ever diversity, significantly impacts consumer habits. Beauty ...

It’s not surprising that Marks & Spencer’s new cereal packaging has got the design world choking on its proverbial cornflakes. The design, which amounts to little more than an ingredients ...

The brand’s first commemorative packaging design was for the Lake Placid 1980 Olympic Winter Games. It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature ...

PKN asks Pippa Corry, winner of the 2024 PKN Women in Packaging Design & Branding Visionary Award, and the founder of philo & ...