This strategy, blending community, shopping and the experience economy, is called community commerce. The good news? 70.4% of ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

- Skip the heavy and expensive internal development work requirement by integrating your product feed directly with the ...

Did being laid off, frustrations with the limitations of traditional newsrooms, or uncovering an underreported issue motivate you to launch your own newsletter, podcast or website? No matter what your ...

Marketing often means connecting with your target audience where they’re already active and Instagram is a great place t ...

Timing is a key factor when it comes to Instagram engagement. If you post when your followers are the most active, it boosts ...

Herbie Hancock is using his octogenarian years to relay some sage advice to other musicians, telling the BBC in a new ...

Effective communication begins with audience engagement. Here’s what leaders need to know. Imagine a salesperson walking into ...

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of ...