This strategy, blending community, shopping and the experience economy, is called community commerce. The good news? 70.4% of ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

- Skip the heavy and expensive internal development work requirement by integrating your product feed directly with the ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Did being laid off, frustrations with the limitations of traditional newsrooms, or uncovering an underreported issue motivate you to launch your own newsletter, podcast or website? No matter what your ...

Marketing often means connecting with your target audience where they’re already active and Instagram is a great place t ...

Timing is a key factor when it comes to Instagram engagement. If you post when your followers are the most active, it boosts ...

Herbie Hancock is using his octogenarian years to relay some sage advice to other musicians, telling the BBC in a new ...

NPR hosts tend to get personal on air. They talk about themselves or drop in details about their families and home life, and ...

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of ...