When it comes to the NIL era of college athletics, no school has seen more exposure come across multiple women’s sports than ...

When Colin Hodgson attended his first meeting with members of the Nunavut curling team that will play at the Canadian women’s ...

As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Women’s Sports Connect provides cross-channel strategy for media investment, content creation, NIL deals and event activation ...

Nike’s ad focused on women’s sports, which is fine in a vacuum. Women’s sports have had a wonderful few years, thanks mostly to the emergence of Caitlin Clark, who has turned women’s basketball from a ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Susie Piotrkowski, VP of women’s ...

Though she acknowledges that there’s ‘still a lot of research to be done’, her efforts to decipher the findings of existing ...

As the demand for women’s sports to be streamed in bars increases, women have taken  upon themselves to create bars and ...

For years, women’s sports fought for recognition. Now, they’re demanding it. With new leagues launching, expansion teams ...