Easy-to-use language that drove Apple, TRS-80, IBM, ... Prior to BASIC, programming languages like Fortran, Algol, and COBOL proved complex and were primarily used by professionals.

For me, it was my fourth programming language, after BASIC, PDP-8 assembly language, and PDP-8 binary (yes, I wrote binary code so I could toggle it in on the front panel of an early minicomputer).

IBM's new product offering, Code Assistant for IBM Z, ... COBOL, or Common Business Oriented Language, is one of the oldest programming languages in use, dating back to around 1959.