As a product management professional, I’m obviously focused on delivering great products. But after more than a decade using and managing technology and data products, I see the big picture of where ...

The company is warning investors of the potential impact — if they take effect next month — on the spirits business’ bottom ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...

Therefore race, ethnicity, and identity that is non-white have simply been pushed into the othered "non-white" category. For ...

One of the top sources of added sugar in kids’ diets is in their breakfast bowls. A new study shows that advertising drives ...

Seattle motorists are 130% more likely to own a Tesla than the national average, and 115% more likely to drive a Subaru, ...

Henrik Nielsen, a Scandinavian business executive, has significantly increased his original seven-figure gift, enabling the University to support 42 Afghan women seeking to continue their education in ...

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...