The Faulkner Focus beats ABC's The View in the January ratings because common sense, hope, and optimism make for great ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Analysis of recent sales data in the beverage, beer, spirits, household products, and packaged food sectors, highlighting key companies and ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Nielsen is backing the new product as the basis for “currency” for negotiations between media outlets and advertisers. It has also won accreditation to use first-party data from various media ...

What is the nation watching? When it comes to broadcast television, the answer inevitably involves a lot of football. When it ...