• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

Here's a look at ten outstanding Nigerian women in marketing making waves in 2025: Ized Uanikhehi, Tolu Olawumi, Blessing ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...