And most sites provide XML sitemaps for search engines. But as you can see from John above, large or small sites, it seems HTML sitemaps don't really give you a value add for SEO or ranking purposes.

Before diving into when HTML does and doesn’t matter for SEO, we need to get some caveats out. HTML structure 100% still matters for accessibility.

Semantic HTML allows a publisher or SEO to make it clear what part of the content is the actual article. The <article> element can be nested within the <main> element (but not the other way around).

Conversely, place your HTML site map on your homepage because that is the best place to reach confused users on your site. This produces the additional benefit of aiding search crawlers because ...

This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL, isn’t it just that – a ...