The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

In an exclusive interview with BTTV's Aastha Chopra, Rohit Bhasin, President & CMO of Kotak Mahindra Bank, and Frederick D'Souza, President & Business Head – Credit Cards, discuss the launch of ...

Advances in AI-powered computer vision are changing retail by supporting everything from store layouts to inventory management.

In the twenty-first century, a company has to organize around the customers in order to be a successful and viable firm. Customers expect to get what they would like, with a side order of ...

As industrial firms navigate economic uncertainties, the integration of advanced digital tools, in particular customer experience services, is proving essential for creating new revenue streams ...

Identifying your ideal customer can help your company focus their marketing on the customers and activities that deliver the most significant ROI. Learn more.

That was the bizarre experience of one woman who ordered her favorite McDonald’s meal using the app, only to receive a sad, empty box where her food should have been.

Check out the complete details of the customer acquisition strategies and definitions. Also, get to know customer acquisition cost, meaning, and formula to get complete knowledge of the concept.

Computer files containing personal information of gamblers and employees at Rivers Casino in Des Plaines as well as online sportsbook customers may have been accessed by hackers, the casino ...

A court ruled that Walmart must pay $4.4 million in damages to an Oregon man who accused the retailer of racially profiling him in March 2020.