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Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?
The New York Liberty WNBA team will be playing on a court decked out in Xbox graphics on Tuesday and Wednesday. A virtual copy of the court will be available in Roblox.
The fact that Dress to Impress doesn’t look like other Roblox experiences is part of its allure. In most Roblox games, your character is, well, just a block.