Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
TheWrap15d
Nielsen’s New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel ... TVs across 45 million households and 75 million devices, giving advertisers access to cross-platform ...
Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff ...
Variety14d
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen‘s newest ... million households and 75 million devices. “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audienc ...
BGR3y
Nielsen: AT&T smartphone users more likely to be satisfied than users on other carriers
“Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers,” AT&T Mobility chief marketing officer David Christopher said. “Our data ...
TMCnet15d
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating ... smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 ...