Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend’s sudden dye job. They just don’t look like themselves.

Logo color affects consumer emotion toward brands, study finds. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2014 / 04 / 140408112210.htm ...