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In the meantime, start looking for the logo later this year, and if all else fails just do some research on any new bottles you wish to purchase—or reach out and ask the producer directly.

Pepsico approached structural package design firm 4sight inc. with this challenge for Gatorade packaging: Create a global line of custom-branded structural bottles based on a single archetypal shape.

The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.