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The sports star-turned-fashion icon, 49, has teamed up with renowned photographers Mert and Marcus to showcase the premium men's underwear line, proving once again why he remains a global style icon.

Start the year right with David Beckham in his most seductive role yet as the global icon leaves little to the imagination in this underwear ad ...

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And right by his side, as always, was his biggest cheerleader - wife Victoria Beckham - along with their daughter Harper, 13, ...

"I once said that my body wear modeling days had come to an end," Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.

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"I once said that my bodywear modelling days had come to an end," David teased in a statement Kayla Oaddams/WireImage; Mert and Marcus/Hugo Boss Victoria ... quality men’s underwear essentials ...