On the heels of its campaign featuring musician Future, the LVMH-owned label has launched a coffee-infused spirit.

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

"From exclusive Hollywood product presentations debuting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will jumpstart ...

Anheuser-Busch is debuting a non-carbonated vodka tea called Skimmers that will be available in nearly 20 states and Washington, D.C. Skimmers is made with Anheuser-Busch’s Cutwater vodka ...

X MUSE continues to develop as an aspirational brand in the luxury vodka market. Founders Robert Wilson and Vadim Grigoryan contemplate what’s behind its intelligent, cerebral concept.

Positioned in the Super-Premium category, AMARA will compete with global vodka brands known for their smoothness and exceptional quality. AMARA is expected to become a 100,000 case global brand in the ...

With exactly one year to go before its release on March 26, 2026, the makers have released an intense poster showcasing Nani in a powerful new look, hinting at the action-packed journey that awaits.