5-Minute Major: Utah Hockey Club branding needs to be good because the names aren’t
The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti cooler brand. As long as they did not spell out “YETI” on their merchandise, they could use the name, but that wasn’t going to be worth it.
Utah Hockey Club logo leak? Three possibilities make rounds on social media
Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.
What name will the Utah Hockey Club use? 3 mascots under consideration by the team
And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.
An update on the three leaked logos from Utah HC
: NHL insider Frank Seravalli reports that the three logos leaked to social media earlier today aren’t final versions. The logos leaked for the monikers Mammoth, Outlaws and Hockey Club are essentially draft versions.
NHL Fans Roast Utah Hockey Club Over Proposed Logos for New Franchise Nickname
NHL fans noticed some similarities between the proposed Utah Outlaws logo and the create-a-team logos offered in EA Sports video games.
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The Yeti is dead: Utah NHL team vote down to 3 names — Mammoth, Hockey Club and Wasatch
The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center, with a fan ...
NBA Rumors: Jazz's Ainge Didn't Know Luka Dončić, Anthony Davis Were in 3-Team Trade
Utah Jazz president and former Boston Celtics legend Danny Ainge reportedly didn't know he was helping his once-hated rival ...
Trademark trouble: Utah NHL team may need to choose another name
Hockey fans have been spitballing names for Utah's NHL team for months. But there are copyright issues with Utah Yetis.