Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.

That means aligning creative, media and analytics teams around ... lets marketers see how upper-funnel campaigns influence mid- and lower-funnel behavior. For example, a brand video might boost ...

With every rupee under scrutiny, boardroom discussions are leaning towards lower-funnel ... Ignoring the upper funnel is akin to cutting off oxygen to your brand’s health. A recent Dentsu study shows ...

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released ...

Instead of thinking of broadcast media as upper-funnel, digital media as lower funnel, and customer comms as driving retention/loyalty, this framework enables marketers to determine the optimal ...

The sales funnel is typically the vehicle by which a consumer learns about, and eventually decides whether or not to buy a brand. At the top of the funnel is brand-building, which may comprise ...

Analyst Stephen Ju maintained a Buy rating but said marketers are reallocating budgets from upper funnel branding to lower funnel performance-based campaigns. He noted this trend mirrors similar ...