which include its free ad-supported channel Freevee, it would take in $6 billion. That would probably take a chunk out of traditional TV, which took in around $19 billion in last year's upfront ...

In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Amazon says that it will hold its upfront on Monday ... Wondery, and Fire TV Channels. The company says that it now has a monthly ad-supported audience of more than 275 million in the U.S. ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...