The real winners in big game advertising aren't crowned during the game, they're revealed in the months that follow, said 5WPR’s Ronn Torossian.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

These are the best streaming deals you can get right now, plus all of the discounted bundles that are worth your money.

After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

The still-unnamed service will target cord-cutters and cord-nevers — much like Fox’s Tubi streaming service — and is not intended to siphon off cable subscribers. It was announced during the quarterly ...

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their ads, but what ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

Once, TV schedules shaped daily life. Thursday nights were sacred, saved for Friends and ER, and fall premieres were as anticipated as the holidays. Then ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...