The new eight-team American ... But you can just call it the NWSL for short. US Soccer made the announcement on Saturday and also unveiled the NWSL's logo — an appropriately patriotic red ...

Team CEO Rob Ukrop said the logo change was prompted in part by a desire to clear up some confusion between its brand and ...

New logos for sports teams and tournaments are often among the most divisive. After all, sport tends to inspire more vehement passion than, say, a fashion brand or a consumer product, and rightly so.

“The process surrounding the new logo also allowed us to reflect and clarify our raison ... the importance of giving back to the community, promoting soccer culture in the province, and ...