Tubi aired the Super Bowl for the first time this year as owner Fox broadcast the game. The streaming service helped make the Chiefs-Eagles matchup more accessible to audiences wi

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.

Commercials for Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs cost $8 million a pop

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history.

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on Fox, the audience will also be much smaller than broadcast’s, which last year hit 120 million on CBS out of the 123.4 million total for Super Bowl LVIII.

“The clear winners Sunday night were the Eagles, the NFL, and Fox. Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” said Lachlan Murdoch, executive chair and CEO, Fox Corporation.

You’ll be able to stream Sunday’s Super Bowl for free on Tubi, Fox’s ad-supported streaming platform. The move gives cord-cutters and streamers a way to watch the biggest game in American sports without a subscription.