Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

“We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands ... Nielsen data on Oct. 1, 2024, when its previous contract expired ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Lina Nielsen, 28, was diagnosed with MS aged 17 and initially believed that her athletics dreams were over due to her lack of ...