Background This paper examines top-selling electronic cigarette (e-cigarette) brands and differences in top-selling brands by ...

The story of Parle-G dates back to the 1920, when Mohanlal Chauhan, made an initial investment of Rs 60,000-- a huge sum at ...

Nielsen data shared by Audacy shows radio offers the best ad efficiency - low CPM, high trial - beating TV, online video, and ...

The venerable CBS newsmagazine is in an unprecedented bind between a Trump lawsuit and a pending sale of parent company ...

Nat Ives covers marketing as editor of CMO Today at The Wall Street Journal and writes the daily CMO Today newsletter.

But any company looking for a return on investment ... such as deeper partnerships across channels with creators. A Nielsen Brand Lift study found 77 percent of creator fans felt connected to ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital marketing. Traditional marketing clarifies the ...

For many small or sustainable business owners, their brands are driven by passion, entrepreneurship, and a desire to design ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

As of midday Monday, Newsmax stock was up by 532%, and shares were trading at a whopping $63.20 apiece. The spike has been so intense that trading was halted for volatility five times in the first 30 ...