Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

It's a pretty well-established fact that streaming has a sizable effect on ratings for shows that originate on broadcast ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

This marks the third consecutive year that RuPaul’s Drag Race has ushered in record ratings with its season premiere. As ...