Thus, loyalty to one’s country or football team, or to a tyrant, is based on something quite other than trust. Certain pets may offer the illusion of trust, but more properly offer loyalty.

Loyalty refers to someone’s goodwill and their desire to help, while ethics has to do with acceptable principles – notably rectitude and truthfulness – that a person subscribes to.

All these and many more disasters were enabled by a malevolent form of trust and loyalty. Individuals knew or suspected that something was not quite right yet kept their mouths shut.

Beyond any tech wizardry or strategic mastery, the panel agree that brands build lifetime loyalty not only when they balance trust and convenience but, crucially, when they go back to basics.

The purpose of this research is to examine the relationship between trust and loyal buying behavior in a business environment Two types of trust, trust in the salesperson and trust in the company ...

Thus, loyalty to one’s country or football team, or to a tyrant, is based on something quite other than trust. Certain pets may offer the illusion of trust, but more properly offer loyalty.