The “panel plus big data” measurement has the potential — at least for live events — to show that a noticeably higher number of people are watching a given program than the panel-only measure.

Big Data engineering, when approached strategically, becomes a core enabler of robust data privacy and security. Here’s how: 1. Role-Based Access Control (RBAC) And Granular Permissions ...

Big Data and AI are deeply interconnected: Data fuels AI models, and AI enhances data processing. AI’s effectiveness depends on three key aspects of Big Data: 1. Volume: The Scale of Data Matters ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...